Overview / Introduction
- A hook: why this place is worth visiting (unique selling points, mood, or theme)
- Quick facts: location, language, currency, best time to visit
- Example (Lonely Planet): “A city where ancient tradition meets buzzing modern life — Tokyo surprises at every corner.”
Practical Info
Purpose: Cover essential travel details.
What to include:
- Visas and entry requirements
- Currency, language, plug type, time zone
- Emergency numbers / health care info
- Accessibility and safety
Getting There & Around

Top Experiences

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Where to stay

Eat and drink

Insider Tips
Purpose: Add authenticity and local trust.
What to include:
- Cultural etiquette (do’s and don’ts)
- Money-saving advice
- Common mistakes to avoid
- Local customs or safety notes
Example: “Tipping isn’t common in Japan — politeness goes further than cash.”